- Google Trends data analyzed by perfectrec ranked the shows by search volume
- The paranormal hit Stranger Things came out on top, being the most frequently searched of them all
Netflix continues to dominate the streaming sector with 232.5 million paid subscribers across the globe, pouring money into producing its own original content.
So which of these Netflix originals are Americans enjoying the most?
Google Trends data analyzed by perfectrec ranked the shows by search volume, revealing the paranormal hit Stranger Things came out on top, being the most frequently searched of them all.
The overall top ten also featured Outer Banks at number two, followed by Love is Blind, The Watcher, Bridgerton, Cobra Kai, The Umbrella Academy, Wednesday, Virgin River and The Crown taking the number ten spot.
Stranger Things is also takes the title of top original show of all time on the platform, followed by the dystopian Black Mirror. The Witcher came in third place, followed by House of Cards, Money Heist, Squid Game, Daredevil, Narcos, Dark and Lucifer.
Here we take a look at the rankings state by state to see how American viewers’ tastes differ across the country.
In California the Karate Kid spinoff Cobra Kai has proved most popular.
The series, starring Karate Kid’s Ralph Macchio, follows the ongoing, decades-long rivalry between Daniel LaRusso and Johnny Lawrence.
Johnny decides to reopen the famous Kobra Kai dojo re-sparking his feud with a now-successful Daniel.
Charlie Brooker’s cult series Black Mirror topped the search bar for New Yorkers.
Each episode is a stand-alone drama exploring anxieties about the modern world, including all-pervasive technology and the meanings of crime and punishment.
The dystopian thrillers have been on our screens since 2011 and have starred a range of actors, from Game of Thrones’ Jerome Flynn to The Help’s Bryce Dallas Howard.
Maine viewers, however, are most interested in a brand new series, Beef.
The show follows Steven Yeun and Alix Wong’s characters in a bitter feud sparked by a road rage incident.
The dark comedy explores class and repressed sadness that brings the enemies closer together.
Already on its 7th season, the rebooted Queer Eye dominated in Louisiana.
The show documents the makeovers five gay men give to the show’s guests.
The Fab Five, Jonathan Van Ness, Antoni Porowski, Karamo Brown, Tan France and Bobby Berk, use their specialized skills from hairdressing to interior design to revamp the lives of those that have fallen into a rut.
The show’s popularity in the conservative-leaning state Louisiana is testament to the show’s broad and enduring appeal.
The Sunshine state rejected the perhaps obvious choice of Florida Man and opted instead for the uplifting LGBTQ+ romance series Heartstopper.
The show follows teenagers Charlie and Nick as they discover there may be something more to their unlikely friendship.
Based on the graphic novel by Alice Oseman, this drama is one to warm the heart.
Texas’ choice was Blood of Zeus. Released during the pandemic, the series chronicles the adventures of god Zeus’ illegitimate son Heron as he battles to save the world despite the machinations of a vengeful goddess.
The animated series proved so popular that it has been commissioned for a second series, and the writers Charley and Vlas Parlapanides are hopeful they will be able to produce as many as five.
Oregon most favored Sex Education, the series set in a UK high school following the awkward and emotional first sexual and romantic experiences of a group of teenagers.
Otis, whose mother is a sex therapist played by Gillian Anderson, sets up a school sex therapy clinic with impossibly cool rebel Maeve.
Though Otis may have all the academic answers, things become more complicated when he has to put his own advice to the test in his personal relationships.
The Witcher, the fantasy series beloved by Oregon, is based on the book series written by Polish writer Andrzej Sapkowski and stars Henry Cavill, Anya Chalotra and Freya Allen.
A mutated monster hunter dubbed the Witcher must protect the sorceress Yennefer of Vengerberg to prevent her magical powers being used for malevolent purposes.
Iowa searched most for Love Is Blind, a social experiment of a reality dating show that follows a group of strangers who try to find the person they want to spend the rest of their lives with, without ever meeting them face-to-face.
Hosted by married couple Nick and Vanessa Lachey, the series exploded onto our screens at the height of lockdown and its popularity is reflected in the fact that the show is now on its fourth series.
The most popular series in the country, Stranger Things, which made stars out of its young cast, including Millie Bobby Brown and Noah Schnapp, follows a group of friends as they encounter supernatural forces in their small hometown in 1980s Indiana.
First released in 2016, the show begins with the mysterious disappearance of young Will Byers, and his loyal friends’ unceasing search for his whereabouts.
Written by the Duffer Brothers, the show has proved so popular that fans even briefly crashed the streaming platform when the first episode of Season 4 was released last year. As well as taking the top spot overall, the series was the most-searched title in Utah according to perfectrec.
The results come as Netflix has been forced to slash its prices in more than 30 countries in order to maintain its existing audience and attract new subscribers.
It’s believed the price reductions are an attempt to attract subscribers in markets where numbers are underwhelming.
Netflix has already been trying to find ways to boost revenue, such as its controversial ban on password sharing.
Under new rules, people watching Netflix using someone else’s account will have to create their own logins and pay for their own accounts or sign up to more expensive ‘paid sharing’ option.
Which series is most popular in each state?
State – Most searched series title
Alabama – Arcane
Alaska – The Umbrella Academy
Arizona – Dota: Dragon’s Blood
Arkansas – Far from Home
California – Cobra Kai (seasons 3–5)
Colorado – Formula 1: Drive to Survive
Connecticut – The Night Agent
Delaware – The Circle
Florida – Heartstopper
Georgia – Never Have I Ever
Hawaii – Emily in Paris
Idaho – The Witcher
Illinois – The Lincoln Lawyer
Indiana – That ’90s Show
Iowa – Love Is Blind
Kansas – The Dragon Prince
Kentucky – Virgin River
Louisiana – Queer Eye
Maine – Beef
Massachusetts – Ginny & Georgia
Maryland – Top Boy
Michigan – Too Hot to Handle
Minnesota – Vikings: Valhalla
Mississippi – I Think You Should Leave with Tim Robinson
Missouri – Lockwood & Co.
Montana – Shadow and Bone
Nebraska – Rise of Empires: Ottoman
Nevada – Hilda
New Hampshire – Bridgerton
New Jersey – The Watcher
New Mexico – Wednesday
New York – Black Mirror (seasons 3–5)
North Carolina – Outer Banks
North Dakota – Ratched
Ohio – Disenchantment
Oklahoma – Sweet Tooth
Oregon – Sex Education
Pennsylvania – Manifest (season 4)
Rhode Island – Big Mouth
South Carolina – Sweet Magnolias
South Dakota – The Recruit
Tennessee – Guillermo del Toro’s Cabinet of Curiosities
Texas – Blood of Zeus
Utah – Stranger Things
Vermont – The Crown
Virginia – He-Man and the Masters of the Universe
Washington – The Sandman
West Virginia – You (seasons 2–4)
Wisconsin – Man vs. Bee
Wyoming – Love, Death & Robots