Advertising

New Business League: July 2023 update | Advertising

October 3, 2023 October 3, 2023

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Overall YTD win revenue (crore) No of wins 1 1 Havas Worldwide Ernst & Young Global Limited Project, Blinkit Project, Tata Cliq Luxury Project 52.3 52.3 26 2 17 L&K Saatchi & Saatchi Torrent Pharma, AU Small Finance …

New Business League: July 2023 update | Advertising Read More »

Film marketing in times of AI, Marketing & Advertising News, ET BrandEquity

May 5, 2023 May 5, 2023

Representative image By Abhimanyu Vyas Film production houses are increasingly relying on artificial intelligence and MarTech tools to plan and execute their marketing strategy in India. Marketing and promotions have always been crucial for the film industry, helping production houses reach out to a wider audience and generate buzz around their upcoming releases. However, until …

Film marketing in times of AI, Marketing & Advertising News, ET BrandEquity Read More »