Bareilly: Reckitt’s insecticide brand, Mortein, recently launched ‘Mission Zero Malaria’ with the Uttar Pradesh government’s support. Malaria No More will be an implementation partner in Mission Zero Malaria.
Aligned with India’s goal to eliminate malaria by 2030, the mission aims to enhance health awareness and inspire adoption of desired behaviour change within the community, health system, and government bodies of the region.
Highlighting that the partnership with Malaria No More, will focus on targeted interventions by using advanced data management and analytics to better understand the distribution and prevalence of diseases, Ravi Bhatnagar, Director, External Affairs and Partnerships, Reckitt- South Asia said, “We are more than thrilled to take steps towards achieving the ambitious goal of eliminating malaria through our partnership with Malaria No More. This information would be used to inform targeted interventions in areas that are most affected by the disease. This partnership will support India’s journey towards holistic health and well-being while leveraging advanced technologies to curb the centuries-old menace of malaria towards health.”
Together, Reckitt and Malaria No More hope to make a significant impact in reducing the burden of mosquito-borne diseases in India, said Pratik Kumar, Country Director, Malaria No More, India, adding, “Through the partnership, we aim to create awareness about the disease, encourage preventive action, and improve treatment seeking and treatment compliance measures for malaria and dengue in the state of UP—Bareilly in particular. The programme will rely on digital technologies and innovations to reduce the incidence of malaria and dengue in the target geography, as we feel that technology will play a critical role in the fight against mosquito-borne diseases in India in the years to come.”
Due to the consistent rise in malaria cases in the district of Bareilly, the Uttar Pradesh government took various steps to mitigate the risk and help those suffering from vector-borne diseases. As per Reckitt, the public and private sectors complement each other and help strengthen the system. Apart from playing a significant role in healthcare delivery to the targeted beneficiaries to control and eradicate malaria in Bareilly, the company believes that the partnership will ensure investments, access to technology, and innovation that can be leveraged to lessen the burden of malaria in the district.
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