New Delhi,UPDATED: Aug 10, 2023 16:21 IST
Chinese tech company Honor has teased its return to India with a “new era of innovation.” In a post on X (formerly Twitter), the company suggests that it will share the update soon. Honor has been rumoured to re-enter the Indian smartphone market with a new smartphone. Interestingly, former Realme India CEO Madhav Sheth has also teased his association with the company. In a separate post, he asked fans to stay tuned.
Last month, The Economic Times reported that Honor, formerly a sub-brand of Huawei, is expected to re-enter the Indian market in August. The report adds that Honor phone’s return to India will be overseen by Sheth. Honor will work with its India partner and Noida-based PSAV Global to distribute its smartphones in India. The Noida-based company distributes select Honor-branded products, such as wearables, in the country.
In the initial phase, Honor is not planning to re-establish an India-specific team but to rely on PSAV Global’s network of over 5,000 retailers and over 100 distributors across several Indian towns and cities.
Last year, Honor was rumoured to be exiting the Indian market entirely amid the India-China border conflict. However, a company spokesperson denied the claims and said that it was maintaining operations in the country. The spokesperson added, “Honor is maintaining business operation(s) in India and will continue its development. The earlier news report that ‘Honor officially announces its exit from the Indian market’ is not correct.”
The company’s CEO, Zhao Ming, also confirmed the move and said that the company would operate with a “very safe approach.”
If it is indeed a smartphone, this will be Honor’s comeback after nearly three years. The Honor division was sold by Huawei in 2023 following the latter’s US sanctions. Once the company returns with its phone, it will compete against major Android players, including Realme, Xiaomi, Vivo, Samsung and Oppo.
Meanwhile, news agency IANS reported last month that Honor might launch Honor 90 in the country soon. The phone has already been launched in China with a starting price tag of Rs 28,700. The Chinese variant of the Honor 90 includes a 200-megapixel wide camera and two more sensors on the back. It features a 6.7-inch AMOLED curved display and up to 512GB of storage. It ships with Android 13-based MagicOS 7.1.
Other key features include Bluetooth 5.2, NFC, Type C sensor, 5000mAh battery with 66W charging, and Snapdragon 7 Gen 1 Accelerated Edition.