sees India as an important future market. The past few years have seen Apple post 100%-plus growth in India. According to a new report, shipments of
in India registered a 70% year-over-year (YoY) growth in the second quarter of 2023 (Q2 2023).
According to market research firm CyberMedia Research (CMR),
shipments saw a 68% YoY growth in the country in the first half of 2023. It said that the growth was driven by the iPhone 14 and iPhone 13 series.
Top selling iPhones in India
CMR said that models in the iPhone 13 series were most shipped in Q2 2023, grabbing 52% market share of all iPhones sold in India. This was followed by iPhone 14 series, which constituted 45% of shipments, iPhone 11 series (2%) and iPhone 12 series (1%).
“At CyberMedia Research (CMR), our research insights point to a strong growth momentum for Apple in India. In Q2 2023, there was a robust growth uptick in
shipments, driven primarily by the Apple iPhone 14 series and iPhone 13 series,” Prabhu Ram, head-industry intelligence group, CyberMedia Research (CMR), told The Times of India-Gadgets Now.
Modest growth for iPads
also saw an uptick in shipments, registering a 6% YoY growth in Q2 2023. The iPad 9 series shipped the most in the quarter with 42% market share. This was followed by iPad 10 series at 22% share,
series 2022 with 18% share and iPad Pro series 2022 at 16%.
“Alongside, the Apple iPad posted a modest 6% year-over-year growth, driven by consumer needs for work, learning and leisure on-the-go, and at home. Our estimates point to Apple being well-positioned to capitalise on the market demand and maintain its positive momentum in India,” Ram added.
CMR also estimates the potential market share of iPhones in India could be 7% and iPads could be 25% in the calendar year 2023.