apple: Apple India’s desktop and laptop shipments see a sharp fall in Q1

Apple‘s India shipments of desktops and laptops are expected to have seen a steep decline in the first quarter of 2023, mainly due to an inventory correction and slowing demand among enterprises that are reducing hiring amidst macroeconomic uncertainties, say market trackers.Shipments of Apple’s Mac PCs in India are expected to show some recovery in the second half of 2023, but the growth for the year could still be much slower than the 20% expansion in 2022 and the 100% increase recorded in the year before, they said.

Market tracker IDC India said the expected steep Q1 decline was due to an inventory correction. “We expect Apple to do heavy stocking in Q3 … We are anticipating a much steeper decline for Windows PCs,” said Navkendar Singh, associate vice president, IDC India.

Globally, the Cupertino, California-based company’s PC shipments declined 40.5% on-year in Q1 2023, underperforming a 29% fall for the overall market, on account of weak demand, excess inventory and worsening macroeconomic climate, as per an IDC report. PCs contribute roughly 10% to Apple’s overall revenue.

In the Indian PC market led by HP, Apple still does not feature in the top five PC brands. In the fourth quarter of 2022, HP had a 32.6% market share, compared with Apple’s 5.4%, according to IDC. Apple’s PC segment growth in India in recent years has been supported by a strong uptake in the enterprise segment. In 2021, enterprise shipments of Macs grew 300% on-year, shipping around 70,000 units in the commercial segment.

However, the growth in shipments to the enterprise segment moderated to 16% in 2022, accounting for around 10% of the units shipped in total in India.

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