Android users in India may soon see a new alternative to Google Play Store


What you need to know

  • The Google Play Store is likely to have an alternative in the Indian market.
  • PhonePe, India’s digital payment and financial services firm, is reportedly designing an app store.
  • The app store will be aimed at Android users and will have localized apps with multilingual support.

Most Android users get their apps from Google Play Store, which helps protects their devices from malware that may harm their phones when downloading apps from untrusted sources. However, it looks like users in India are set to receive a new, localized app store.

According to TechCrunch, PhonePe, an Indian digital payments and financial services company (owned by Walmart), is gearing up to launch a native app store for Android device owners in India. For the uninitiated, PhonePe first started as an Android app offering digital UPI payments in the country, which eventually became a direct competitor and alternative to Google Pay.

The new app store is said to provide “hyper-localized” services based on customer context and also promises to help developers attract “high-quality” users involving multilingual solutions, notes TechCrunch.

Google Play Store home page on Android and Chrome OS

Google Play Store home page on Android and Chrome OS. (Image credit: Android Central)

The irony is that the new “app store” will be a stand-alone app that can be downloaded through Google Play Store. TechCrunch is said to have obtained an internal company document that further discloses that this app will provide a “premier experience for millions of users with high-quality advertisements and custom targeting,” as well as support for 12 languages and round-the-clock live chat.

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